With just less than a year to go before the 2010 World Cup, Univision — the Spanish-speaking network in the United States — has already sold 65% of its advertising inventory, according to Multichannel News.
Recognizing how massive the TV ratings will be on Univision, major sponsors have already signed up for next summer including Coca-Cola, Budweiser, McDonald’s, Verizon, T-Mobile and others.
In other World Cup TV news, GolTV is looking for a sponsor of their show entitled World Cup Chronicles (working title), which will be six 30-minute installments “recapturing some of the best and most controversial moments in the tournament’s history.”
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