ESPN Teases 2010 World Cup Marketing Campaign

ESPN today teased its cov­er­age of World Cup 2010 by stat­ing that it will be “biggest mar­ket­ing cam­paign ever,” accord­ing to ESPN’s exec­u­tive vice pres­i­dent of con­tent John Skipper.

Accord­ing to Medi­a­Pos­t­News, “All 64 games will be car­ried on ESPN from South Africa. While mak­ing the announce­ment of the com­ing mar­ket­ing invest­ment, Skip­per men­tioned the tagline ‘One Game Changes Every­thing’ that ESPN used to plug the 2006 event, hint­ing it may return.”