Coca-Cola has launched “Quest,” the third TV commercial from the soft drink company to promote its brand during the World Cup.
“This is the third ad in the series called ‘Quest’ and features the animated adventure of an African boy. It will run on TV in a handful of markets but has primarily been designed for use digitally. The ‘Quest’ ad ties in with a massive partnership with YouTube, covering 90 markets, that aims to get web surfers to upload their own ‘celebration’,” according to CherryFlava.
What do you think of it? I like it. I don’t love it. But I admire the creativity in the TV commercial. It’s definitely like nothing else out there.